- Read the blog daily;
- Post to the blog daily;
- Post constructive thoughts, ideas, concerns and successes.
- Do not post complaints!
- Do not post in haste. Think about your post and write it carefully before you post.
- Remember this blog will be viewed by everyone in the sales department.
- This is a tool - it is meant to be used for work.
- Use it, work it, let's make our success through it.
Tuesday, April 22, 2008
Welcome to the LVDM Sales Department Blog
We are embarking on this tool as an open communication resource for the entire Sales Department of Las Villas de Mexico. Here are a few guidelines to help everyone use this blog, and to make the most of this blog:
Subscribe to:
Post Comments (Atom)
2 comments:
In the past when I wanted to market a fly and buy program I know I needed to go where the weekend vacationers where in my case I wanted to market towards Canadians so I went to Big White and Whistler ski resorts in British Columbia. The registry showed who was staying for a few days and who was there for the week. So we targeted the weekend vacationers offering to fly them down and put them in our hotel for two days. Since we dont have any show homes to put the folks in we would have to put them in a resort close buy and make clear that those clients are off limits to the timeshare department the last thing we want is them being sold a timeshare. It didnt matter the nationality we knew that the best people to target were the ones already on those weekend trips they have the money and the freedom to travel for a few days appossed to the ones who travel at weeks at a time. Thats not to say the week long travels wont buy its just that we run the risk that if we fly them down for more then a few days while they are down here they shop around and then they will need time to think what project would work best for them. We are the best project in town no sence showing them lesser projects on the companys dime.
Stephen has several great points. Understand that our vision will be creating two differenct "Fly & Buy" programs.
One program is to fill a plane up with prospects and fly them to a specific LVDM resort destination, entertain them for the weekend, etc. These trips will likely be associated with the launch of a new property or phase within an existing property.
The second is to invite individuals to come down for a weekend - not necessarily associated with a launch - to experience LVDM. With this second group expect that their LVDM sales agent will pick them up at the airport, transport them to their hotel, arrange for all their activities, tour them, dine them, etc. They will not be out of the hands of the LVDM sales agent except when they sleep (and maybe not even then).
I appreciate Stephen's concerns about others poaching our clients and we need to work at establishing excellent relationships with our host hotels, but more importantly with our prospects. They will have "some skin in this game" as they will be on the financial hook for part of their trip should they not purchase at LVDM on that trip.
All in all understand that participants of Fly & Buy programs will be well-qualified, and will have to put down a deposit before we treat them to LVDM.
Post a Comment