The "Time Share" Stigma

During conversations with prospects at the events in San Diego; Washington, DC; Atlanta, and Houston I kept running into people wanting or needing to attach to LVDM a label from an existing form of vacation/second home ownership. Perhaps to get better understanding, or simply to pigeon-hole, they would latch onto one or two features or aspects of LVDM's package and proclaim that "LVDM is ..............."

We are different and we are diverse. It is easy to confuse the buyer with too much information in the initial presentation of the project concepts. Some sales experts and psychologists say that a person needs to hear a feature three times before they retain that feature in their brains. Just think how long it took you to learn everything important about LVDM.

By far the most disturbing response from potential buyers was many evaluating what I was saying and quickly proclaiming that LVDM is "time share." This happened, of course, after I explained OpenDoor.

My approach now will be to hold back discussing OpenDoor until well into the presentation, and only once I determine that OpenDoor is a feature that would add benefit to that particular buyer.